•The Contactless Jacket by Lyle & Scott features a bPay contactless chip in the cuff, linked to a secure digital wallet, and can be used at any contactless payment terminal to make purchases up to £30
•Retailing at £150, the fashionable jacket will be sold at the Lyle & Scott flagship store on Carnaby Street, London, and online at www.lyleandscott.com* from September 2nd
Lyle & Scott, the iconic British men’s lifestyle brand, has today launched the world’s first contactless payment jacket in partnership with bPay by Barclaycard.
The jacket, which fuses together technology, functionality, fashion and style, cleverly has contactless payment technology integrated into the cuff of the right sleeve. The technology comprises a small chip – like the one in credit and debit cards - that is inserted into the jacket, under the cuff on the right-hand sleeve.
Available in Admiral Blue or True Black, the double-faced hooded Contactless Jacket allows the wearer to make contactless payments with just a tap of the cuff on any contactless payment terminal for anything costing £30 and under at over 300,000 locations across the UK.
Launched by Barclaycard last year, bPay is available to anyone with a UK-registered Visa or MasterCard debit or credit card, not just Barclaycard and Barclays customers. Users can conveniently add funds to their digital wallet ‘on the go’ using a mobile app, online through a brand new portal, or set their account to top-up automatically when their balance falls below a pre-set level.
The forward-thinking Contactless Jacket is one of the first products to be launched under the direction of Lyle & Scott’s innovation team. The team was established to deliver ground-breaking products and services that engage and excite customers, as well as create a culture of leading edge thinking throughout the organisation.
Jonathan Briggs, Innovation Project Manager at Lyle & Scott said:
“We are a brand that embraces our heritage however we understand that it is extremely important to stay in touch with the needs of our modern customers. Innovation is key to realising this, and so we are proud to partner with bPay to launch the world’s first Contactless Payment Jacket. The jacket can be used to pay at any contactless terminal for transactions up to £30, ultimately seizing the next step in satisfying the consumer’s need for flexibility and convenience.”
The launch of the bPay Jacket by Lyle & Scott comes as contactless payments have been widely adopted amongst the UK public. According to the UK Cards Association, contactless payments rose 331 per cent year-on-year in 2014 with the public making 319m contactless transactions with a total value of £2.32 billion using the technology.
Mike Saunders, Managing Director, Digital Consumer Payments at Barclaycard said:
“This collaboration with Lyle & Scott shows the potential of wearable payments and how they can be customised to fit more conveniently and easily into consumers’ everyday lives. The great thing about bPay is its versatility, allowing users to turn almost anything into a contactless way to pay.
“Insight from our customers has found that people want contactless payments to be seamless, fast and convenient, however the style and look of the product is also incredibly important. The combination of the heritage of a brand like Lyle & Scott, with the latest payments technology from bPay will further advance contactless payments as being the easiest and quickest way to buy everyday things – be it a morning coffee, quick trip to the supermarket, or a bus trip across town.”
Safer than carrying cash and just as secure as any credit and debit card, all payments come with the same fraud protection that is applied to contactless cards. If lost or stolen, users can remotely shut down their contactless chip via the bPay mobile app or bPay website.
Following the successful launch of its bPay band last year, Barclaycard recently unveiled three new wearable payment devices – a wristband, fob and sticker. An innovator in the payment industry, Barclaycard was the UK’s first credit card to launch (in 1966) and was the first to roll out contactless payments, in 2007. More recently, it has trialled a wide range of contactless projects, ranging from a trial of contactless donkey rides in Blackpool to contactless gloves for shoppers during the Christmas period.
* The Contactless Jacket by Lyle & Scott is subject to free delivery and can be shipped within the UK only