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Consumer spending rose by 3.5% in Q4 2015 as winter web sales enticed bargain hunting Britons

Tue Jan 26 12:00:00 EST 2016

  • 3.4% growth in overall spending in Q4 – down from 3.8% in Q3
  • 16.1% growth in online spending in Q4
  • 41% of consumers say they are more likely to buy items on their smartphones than they were two years ago
  • 45% of consumers say they are optimistic about the UK economy

Value for money is now the norm. Online spend growth rose by 16.1% quarter on quarter and for the first time, in Q4, £1 out of every £4 was spent online.

Shopping using mobiles or tablets is fuelling the online rise, with ‘mobile’ sales now accounting for almost half of online sales.

The shift has resulted in an increase in the volume of sales and falling Average Transaction Values (ATVs) showing Britons prefer ‘little and often’ shopping. Clearly mobile commerce or m-commerce is the one to watch in 2016.

2016 brings savvy shoppers confidence in their financial situations. Over half are feeling secure in their jobs (52%), 45% are optimistic about the UK economy and many are planning big ticket purchases such as holidays or cars in 2016.

Yet consumers are still concerned about rising housing, energy and grocery costs in 2016.