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Pay @ Pump: Barclaycard launches world’s first contactless beer pump

15 Dec 2016 19:01

  • The first of its kind, the self-pouring beer pump allows drinkers to pour their own pint of ale and pay with a touch of their contactless card or device in just 60 seconds
  • Pay @ Pump has been designed to help pubs and bars speed up service in response to a quarter of Brits saying that queuing for drinks is the worst part of a night out
  • Average waiting time at the bar during the festive party season is 12 minutes per order, with Pay @ Pump designed to help reduce queuing time for customers when buying drinks during busy period like Christmas

Barclaycard has developed the world’s first contactless, self-serve beer pump, “Pay @ Pump”. The prototype has been designed to help bars and pub reduce queuing time for customers buying drinks during busy periods like Christmas. The innovation was brewed up in response to one in four Brits (25 per cent)* getting the “bar humbugs” when it takes too long to get served.

The contactless beer pump, which serves ale, is strictly for drinkers aged 18 and over and turns purchasing a pint of ale into three quick and easy steps – “order, pay and pour” – that can be carried out by the customer in just 60 seconds.

How Pay @ Pump works:

  1. Order: select your pint of ale via the Pay @ Pump touchscreen 
  2. Pay: touch your contactless card or device at the base of the pump
  3. Pour: place your pint glass at the base of the pump, triggering the drink to dispense automatically following successful payment 

With Brits saying the average wait-time for drinks is 12 minutes per order, working out as 35 minutes per person during a festive night out**, Pay @ Pump could help combat crowds and keep the glasses clinking by reducing queuing time at the bar. What’s more almost one in four (24 per cent) of bar-goers have considered abandoning a drinks purchase because of long bar queues and 20 per cent have even left a bar or pub and gone elsewhere when wait times become too long.

Fed up of waiting to be served, almost a fifth (19 per cent) said that they would like to see pubs and bars install contactless beer pumps to help speed up service – indicating that Pay @ Pump self-pouring devices could soon become a reality and allow beer drinkers to “hop” the queue while also relieving busy bartenders during peak times.

Pay @ Pump in use

Over a quarter of Brits (28 per cent) are also calling for contactless payments technology to be made available in every pub and bar nationwide. This is not surprising given the continual rise of ‘touch and go’ payments across the UK, with figures from the latest Barclaycard Contactless Spending Index revealing that spending leapt 173 per cent by value and 112 per cent by volume in the year to the end of October 2016.

Ground-breaking as it is, there are a few other trusted tips and tricks that thirsty drinkers employ in a bid to get served more quickly. Almost three in 10 (28 per cent) resort to flirting with a smile to capture the attention of bar staff, a quarter (26 per cent) routinely give orders to friends further ahead in an attempt to jump the queue and an additional one in five (21 per cent) resort to waving cash at the bartender.

Tami Hargreaves, Commercial Director, Digital Consumer Payments at Barclaycard, said:

“I’m sure everyone has been stuck behind the person who orders the most complicated cocktail on the menu or a round of ten drinks for their group of friends. When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution. Pay @ Pump could easily be the answer; by putting the festive cheer back into buying beer – a win-win for both bars and bar-goers!

“Barclaycard has a rich history of innovation and if the trial is successful, Pay @ Pump could be rolled out not only in bars and pubs but also at events and concerts to help speed up service - potentially even taking centre stage at the food and drink stalls at Barclaycard presents British Summer Time Hyde Park in 2017!”

The prototype was tested earlier this week at Henry’s Café and Bar in Piccadilly. Full photography and videography is available on request.

Dejan Nikolic, General Manager, Henry’s Café and Bar, said:

“Henry’s Café and Bar, Piccadilly is at the cutting edge of London’s diverse pub and bar scene, and we are delighted to partner with Barclaycard to showcase the new Pay @ Pump prototype. We’re always looking at creative technology and were happy to host the demonstration of this innovative new product.”


For more information please contact Linda Yang on 020 3555 5586 or SiyuanLinda.Yang@barclaycard.co.uk

* The research was conducted by Opinium who carried out 2,000 online interviews with UK adults from 24th- 28th November 2016.
** Brits estimated that their average wait-time at the bar per order is 11.6 minutes (queuing and waiting) and that their average number of orders per night is 3, which is equal to 35.4 minutes across the course of a night out.