Barclaycard is launching a new nationwide television idents campaign on Channel 4, to show consumers how easy it is to start something new by making a simple purchase.
For over 50 years Barclaycard has been helping people buy and sell and with every £1 in every £3 spent through Barclaycard, the brand is, through a unique ident partnership with C4, encouraging Brits to take the first step to start something new - whether it be taking up a sport or learning a new skill.
From 5th June, the 12-month campaign will appear before Channel 4’s Inspired Living strand of programming, which includes popular shows such as Body Coach, Super Shoppers and Food Unwrapped and will be encouraging people to focus on the purchase they need to help them get started.
The Barclaycard idents feature people beginning something new and we learn about the barriers in their way and ultimately, reveal the object that motivates them to get started - an old car to help make a dent in the banger racing world, shoes that can help get to grips with rock climbing and record decks to give DJing a spin.
Andrew Hogan, Global Head of Brand Strategy at Barclaycard said:
“We believe everyone has something they’ve always wanted to start but all too often life gets in the way. We find reasons not to and tell ourselves we’ll do it someday, yet often it takes just one small purchase to develop a new passion or fulfil a dream. The new idents capture those moments and the joy people feel when they turn ‘someday’ into ‘today’.
“Strategically, our sponsorship idents with Channel 4 serve as a prelude to wider marketing activity planned for later in the year.”
Rupinder Downie, Channel 4’s Partnership Controller, Sponsorships, said:
“The Inspired Living sponsorship brings together an array of aspirational shows such as Travel Man and the Avant Gardner providing significant reach across the year across all our platforms. We are delighted to work with such an incredible brand.”
The Barclaycard campaign launches on Monday 5 June and the partnership with Channel 4 lasts until 2018.
For more information please contact Chloe Wilkinson, Senior PR Manager, Barclaycard, on +44 (0) 20 3555 4036 / +44 (0) 7469 031 300 or firstname.lastname@example.org