- Barclaycard launches ‘eTEAquette menu’ across the UK to finally answer Great British debate on how to take afternoon tea
- Scones, tea and biscuits included in biggest poll of the nation to decide its ultimate shopping list with “The Barclaycard Great British Shopping Showdown”
Barclaycard today settles the score on how the public like to take their afternoon tea as it unveils its ‘eTEAquette menu’, and kicks off a nationwide digital debate to decide the UK’s ultimate shopping list - pitting tea, scones and biscuits against other well-loved British icons.
Bringing an end to decades of deliberation, the public picked cream on top of the jam on a scone - finally settling the Devon/Cornwall dispute, washed down with a mug of builder’s tea - strong with milk and two sugars. Carrot cake came top of the crop as the favourite accompaniment to tea, with the chocolate digestive the must-have biscuit to dunk.
The research of our top tea tastes also discovered Brits love crusts on triangular sandwiches made with white bread, with a smoked salmon and cream cheese filling; traditional butter over margarine; and tea first, milk second – with a fifth (21 per cent) of Brits finding the ‘milk first’ method ‘disgusting’. A quarter of Brits (25 per cent) now prefer a coffee to a cuppa.
Barclaycard also finally puts to bed the age old north/south debate over the pronunciation of scone, with over half the country pronouncing ‘scone’ rhyming with ‘gone’ rather than ‘phone’.
As part of its celebration of helping the nation buy and sell over the last 50 years, Barclaycard will roll out the eTEAquette menu in three carefully selected afternoon tea locations across the UK - London, Yorkshire and Devon – for the month of its June anniversary.
The payments company is asking the nation to decide whether afternoon treats like tea, scones and biscuits deserve to be the number one shopping item along with 100s of other items on their ultimate shopping list on “The Barclaycard Great British Shopping Showdown” at www.shoppingshowdown.co.uk. Here, the public can have their voice heard in a series of Tinder-style debates over items ranging from fish and chips versus garden gnomes, to pork pies vs wellington boots.
Katherine Whitton, Chief Marketing Officer for Barclaycard, comments:
“Barclaycard has supported the great British pastime of shopping over the past 50 years and with the nation spending up to £63bn a year on afternoon tea, we’ve launched our new ‘eTEAquette menu’ to show how Brits like to enjoy this age-old tradition and spark some fun debate.
“Afternoon tea is just one example of what defines us as a nation, and we’re challenging the public to join our digital debate to decide on the ultimate shopping list with The Barclaycard Great British Shopping Showdown. Will scones and tea come out on top when pitted against shopping institutions like the Wellington boot or fish and chips? We can’t wait to see what the nation decides!”
Angela Pryce, renowned tea expert, says:
“Afternoon tea has played an important part of the British daily routine since the 1830s. It originated in the Victorian era as a means to curb the mid-afternoon slump between lunch and dinner, when Britons were most in need of a pick-me-up.
“The way we take tea has evolved over the years and today there are many quirky and exciting ways to enjoy it, whether it’s a champagne tea or a cream tea. It’s great that Barclaycard is commemorating such a long-standing British tradition and settling an age-old debate.”
Locations serving eTEAquette menu:
- Marriott Hotel, West India Quay, London
- Lemon Jelli Café Bar Bistro, Devon
- Jameson’s Café & Tea Rooms, Sheffield and Leeds
To vote for the scone, tea or biscuits as your number one shopping item, go to www.shoppingshowdown.co.uk
**Over half of Brits admit to spending more per month on afternoon tea than fry ups (57%), gym membership (52%) and going out to the theatre (52%). Nearly 1 in 5 (18%) even spend more on afternoon tea than on the monthly supermarket shop.
176* hours of our time and £1,658** of our spend per person per year (or a whopping £63 billion for the whole of the UK